Tag: Spotify

The ghosts in the machine – Harpers Magazine

Around this time, I decided to dig into the story of Spotify’s ghost artists in earnest, and the following summer, I made a visit to the DN offices in Sweden. The paper’s technology editor, Linus Larsson, showed me the Spotify page of an artist called Ekfat. Since 2019, a handful of tracks had been released under this moniker, mostly via the stock-music company Firefly Entertainment, and appeared on official Spotify playlists like “Lo-Fi House” and “Chill Instrumental Beats.” One of the tracks had more than three million streams; at the time of this writing, the number has surpassed four million. Larsson was amused by the elaborate artist bio, which he read aloud. It described Ekfat as a classically trained Icelandic beat maker who graduated from the “Reykjavik music conservatory,” joined the “legendary Smekkleysa Lo-Fi Rockers crew” in 2017, and released music only on limited-edition cassettes until 2019. “Completely made up,” Larsson said. “This is probably the most absurd example, because they really tried to make him into the coolest music producer that you can find.