What is a Swatch .beat? We have divided up the day into 1000 “.beats”. So, one Swatch “.Beat” is equivalent to 1 Minute 26.4 Seconds. Why use Internet Time? Internet Time exists so that we do not have to think about timezones. For example, if a New York web-supporter makes a date for a chat with a cyber friend in Rome, they can simply agree to meet at an “@ time” – because internet time is the same all over the world. Where is the Internet Time meridian? Biel Meantime (BMT) is the universal reference for internet time. A day in internet time begins at midnight BMT (@000 Swatch .Beats) (Central European Wintertime). When did Internet Time start? The BMT Meridian was inaugurated on October 23rd, 1998, in the presence of Nicholas Negroponte, founder and director of the media laboratory at the Massachusetts Institute of Technology.
Tag: clocks
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Normal time makes it easy to compare progress across different time scales by removing artificial human concepts of time. It creates a unified way to express completion of any cyclic or linear time period. Dehumanizing time in this way has the counterintuitive effect of making it more recognizably natural and intuitive for human beings to express and understime durations. Furthermore it respects that each human life is complete unto itself, removing the implicit judgment of longer lives being “more complete”. It creates a clear distinction between lives that are “in progress” and “complete” without obfuscating the progression of those lives. And it recognizes that all completed lives are equally whole.
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Christian Marclay: The Clock – MoMA
Due to limited seating capacity, entry to The Clock is not guaranteed. MoMA members receive priority access. Visitors may stay inside the exhibition as long as they like during open hours, but must rejoin the queue if they exit for any reason. Food and drink are not allowed, and we ask that visitors refrain from talking or using cell phones. The use of recording devices, including mobile phones, is strictly prohibited.
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