More miscellaneous details

Tag: branding

  • The media platforms that just won’t die – Axios

    Infinite Reality’s plan is to reimagine Napster as “a social music platform” that prioritizes active fan engagement over passive listening. Similar to companies like Spotify, it says the new platform will allow artists to “connect with, own, and monetize the relationship with their fans.” The company will introduce features like 3D virtual concert spaces, merchandise and event commerce as well as AI-powered customer service and sales tools.

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  • Napster pioneered music sharing over 25 years ago. It just got bought for $207 million – CNBC

    Since 2016, Napster has been a music streaming service offering on-demand streaming of licensed tracks, currently for $11 per month. It’s a small player in a world dominated by Spotify and Apple Music. In 2022, Napster was bought by blockchain company Algorand, whose investors brought in Vlassopulos.

    Napster holds official licenses to stream millions of tracks, agreements that were attractive to Infinite Reality, which says that its version of Napster will “disrupt legally.” And Algorand’s background in blockchain technology was intriguing to Infinite Reality, which also develops Web3 technology, Acunto said.

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  • OpenAI has undergone its first ever rebrand, giving fresh life to ChatGPT interactions – Wallpaper

    I have to ask – was ChatGPT’s generative powers used at all in the processes? According to Moeller, the software was helpful when making calculations for different type weights, but other than that the process was entirely traditional. Later, the designers elucidate on this often-fraught relationship. ‘We collaborate with leading experts in photography, typography, motion, and spatial design while integrating AI tools like DALL·E, ChatGPT, and Sora as thought partners,’ they add in an email, ‘This dual approach – where human intuition meets AI’s generative potential – allows us to craft a brand that is not just innovative, but profoundly human.’

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  • Hallucinogenic sci-fi movie: Inside the rather bizarre relaunch of Jaguar – Car Dealer Magazine

    Unveiling a new concept car – the details of which are still under embargo until December 3 – Jaguar’s passionate team spoke for most of the day about how they plan to ‘delete ordinary’ and ‘live vivid’. Whatever that means… In what, at times, felt like a drunken dream, Jaguar personnel walked journalists through its plans to ‘reimagine’ the much-loved brand over the next few years. Calling it a ‘complete reset’, McGovern at one point told journalists that his team had ‘not been sniffing the white stuff – this is real’.

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