Face painter: Meet Chris Alexander, The Dial Artist – About Time: Esquire

Chris Alexander, who goes by the name The Dial Artist … has elevated watch dial customisation to a fine art. The former senior lecturer in design at Dundee College divides his time between personal commissions of one-of-a-kind hand-painted watch dials, and official projects in collaboration with brands including Spinnaker, L’Epée and Perrelet. … With the customisation market only heading one way, business for The Dial Artist is in rude health. His Instagram offers regular updates of one-off designs for individual clients – A Santos de Cartier adorned with a Roman gladiator, a Tissot PRX with a Tetris game pattern – while on March 8th he’ll be appearing at British Watchmakers’ Day in London, where he’ll be painting live at the event.