The technology is new, but what GenAI music companies like Suno are doing is not. Like the recording industry before them (and without whom, ironically, there would be no training data for GenAI), companies like Suno commodify creative expression as part of an aesthetic economy based on passive consumption. Thus it is in Suno’s core interest to usher people away from active creation, and toward a system of frictionless convenience that strives to lower the effort of production — and the effort of imagination beyond vague concepts to type into prompts — to zero. And while no doubt prompting-AI-systems will be a new kind of “muscle” for us all to build, one has to ask: what other muscles will atrophy? There is always a price to pay; the danger of living in a world of frictionless convenience might well be cultural and individual stagnation.
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