João Loureiro serves grayscale gelato at Tadao Ando’s MPavilion 10 – designboom

On-site, customers can ask Piccolina about the flavors of the grayscale gelato, which range from light grey to almost black. João Loureiro tells designboom in an email that the flavors change every time the work is shown. ‘It depends on local flavors and the ice cream production system,’ he shares with us. Users across social platforms still try to guess the flavors, including black sesame, but only when they visit the stall at MPavilion 10 can they confirm their hunches. In a way, revealing the flavors online defeats the purpose of keeping the grayscale gelato a mystery.