Why does Home Depot sell a white paint called Climate Change? – Curbed
Last year, Emily Mediate found herself in a Virginia Home Depot, studying an array of off-white paint chips all with names like Frost and Bakery Box, Harmonious and Vintage Linen. She was planning to paint her deck and picked up a calm, generic beige. Then she noticed its name: Climate Change. “It threw me off,” she said. Mediate is an executive at a nonprofit with an environmental push; she sees climate change as a catastrophe, not a décor project. “It’s like naming a color after a disease,” she said. “I keep wondering, Who did this, and what were they thinking?”
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