Bluesky has an impersonator problem – MIT Technology Review

Bluesky’s decentralized nature makes kicking out impersonators a trickier problem to solve. Competitors such as X and Threads rely on centralized teams within the company who moderate unwanted content and behavior, such as impersonation. But Bluesky is built on the AT Protocol, a decentralized, open-source technology, which allows users more control over what kind of content they see and enables them to build communities around particular content.