Alexa’s new AI brain is stuck in the lab – Bloomberg

It’s true that Alexa is little more than a glorified kitchen timer for many people. It hasn’t become the money maker Amazon anticipated, despite the company once estimating that more than a quarter of US households own at least one Alexa-enabled device. But if Amazon can capitalize on that reach and convince even a fraction of its customers to pay for a souped-up AlexaGPT, the floundering unit could finally turn a profit and secure its future at an institutionally frugal company. If Amazon fails to meet the challenge, Alexa may go down as one of the biggest upsets in the history of consumer electronics, on par with Microsoft’s smartphone whiff.