‘You get desensitised to it’: how social media fuels fear of violence – The Guardian

“Now everyone has seen him running away and his pride is going to make him want to retaliate,” he said. “It will get passed around in group chats and everyone knows that he ran away, so next time he leaves the house he wants to prove himself. That’s what happens. Sometimes the retaliation is filmed.” … “People glamourise them types of things and the smallest thing can be escalated on social media,” he said. “A fight can happen between two people and they can squash it [reach a truce], but because the video’s out there on social media and it looks from a different perspective like one is losing, pride is going to be hurt so you might go out there and get some sort of revenge and let people know, you’re not going to mess with me.”